Title: Rhymes for retailers
Publisher: London : G. Burlton
Publication Date: 1956
Binding: Hardcover
Book Condition: Good
Signed: Signed by Author(s)
Edition: 1st
[1], 76 printed pages. With ink dedication, signed and dated by the author "This copy to Paul Brand ('Benedict'), artist, from Gladys Burlton, author. 31st May 1956". Line illustrations throughout (those by Brand are all signed). 12.5 x 19 cm. Publisher's decorated paper covered boards. No lettering along the spine. Brown label with white lettering pasted onto front board. 4mm tringular tear at the head of the spine near the hinge. Gently amusing and even mildly humorous verses on techniques of selling to customers. Gladys Burlton was a psychologist who wrote & published books on retail management from 1927 until 1972. By 1929 she had established the Burlton Institue for staff training at Manchester Square, London W.1. and after reading A Room of One's Own wrote to Virginia Woolf "ordinarily intelligent people can by writing exactly what they think about this and that pave the way for the advent of "Shakespeare's sister" is so delightful that I am encouraged to continue my efforts [to write books]". Paul Benedict Brand (1916-2008) joined the RAF in 1933 and saw service in Iraq and the desert in the Second World War. Discharged in 1944 from what would be now known as post traumatic stress, he studied at Chelsea and Heatherly's and for the following 60 years devoted his life to Art, chiefly painting. Susan Einzig (1922-2009) was a British illustrator, painter, printmaker and art teacher. She is best known for illustrating the children's book Tom's Midnight Garden by Philippa Pearce. J. Spedan Lewis was the founder of the retailing John Lewis Partnership. This title appears to be scarce, perhaps due to the materialistic subject matter, seldom if ever to be found in instructional ditties. WorldCat locates only a single copy at the University of Strathclyde. Bookseller Inventory # 4355